We’ll spend the rest of this post exploring how to validate every address on your email list in each of three major ESPs: MailChimp, Aweber and GetResponse.Īs a quick side note, it’s important to first attempt to re-engage inactive subscribers before you set about verifying your email list and unsubscribing members. And finally, verifying your email list is actually quite simple. Were your low open rates due to ineffective headlines or because you emailed a bunch of inactive accounts? It’s impossible to know for sure. Why? Because all your results will be skewed. Unfortunately, A/B tests are ineffective when used on lists that haven’t been verified. Effective marketing relies on accurate data and one of the best ways to get this data is by conducting A/B tests.
To improve the quality of your marketing data.But you can’t do that if your messages never reach the right people. By emailing your subscribers consistently and keeping them engaged, you’ll maintain a healthy sender score and give yourself the chance to experience the incredible ROI email marketing is known for. And while email is an incredibly cost effective marketing tool, there’s no reason to pay more money than you have to especially if you’re paying elevated sums to message a list of bad email addresses. The more subscribers you have, the more your ESP will charge you each month to use their service. Repeated mailings to a large number of dead addresses can even lead to your account being blacklisted. Marketers with poor email reputations will often see extremely low levels of success with their email marketing campaigns because most of their messages will end up in either the promotions or spam folder of their subscribers inboxes. Consistently mailing to dead addresses will cause your open and click-through rates to plummet, which, in turn, will damage your sender score and email reputation. To improve or maintain your sender reputation.
#List of top 100 email providers verification#
There are five main reasons why email list verification is important : Why Is Email List Verification Important? MailChimp’s version is called Omnivore and while not all ESPs have gone as far as naming their own version of the security measure, they all have filters in place to prevent spam and maintain a high sender score. In recent years, most email service providers have made strides to block people from emailing inactive accounts by creating sophisticated algorithms which predict the bounce and abuse rate of every new email address added to a list. If you don’t frequently verify your subscriber list, there’s a good chance you’re messaging “dead” addresses and your email marketing efforts are suffering because of it. Studies show that the average email list decays by 25% every year due to subscribers changing occupations, email providers and so on.
If you’re unfamiliar with the term, email list verification is simply the act of validating the email addresses on your list and making sure they’re still in use.
In this post we’ll explore what it is, why it’s so vital to your email marketing success and how to actually do it on three major email service providers. Email list verification - It’s not sexy, but it’s 100% necessary.
0 kommentar(er)
